Hardwired for Story

  
   Hardwired for Story
    Insanely Great Story Design
       and Why It Matters

       Price:  $19.99
       Date:  2014-11-14
       Categories:  Creative, Arts, Business
       
 

 










Human beings are HARDWIRED FOR STORY. Stories graft themselves into our minds, hearts and imaginations. They bridge geographical and cultural boundaries. They're the key to great marketing, great education and making the NYT Best Sellers list. But they're more than that: a civilization that forgets how to tell its story crumbles and dies.




In her TEDx Talk, story design expert, SJ Murray draws on modern science, traditions of storytelling and her own expertise in story rhetoric to think about why insanely great storytelling matters and why it's the key to our future.